Q&A with the Founder
If you’re looking to find out a little more about the man behind Limitless Lab, you’ve come to the right place. Here’s a comprehensive Q&A with David G. You’ll find out what makes him tick, along with the mission and vision of the Limitless Lab brand.
TELL US MORE ABOUT THE GUY BEHIND LIMITLESS LAB
So, I’m the guy that’s obsessed about optimisation. Getting better. Being the best. Becoming world class in everything you choose to do – whether it’s health or fitness or leadership or business or performance or effective learning or the characteristics of what it takes to be world class in your field. Why settle for anything less?
I was the guy that excelled at school. Everything was relatively easy. I don’t say that to brag, far from it. I say that because, as a result, when things became a little more challenging, I didn’t have what it takes to breakthrough – I was ’so close, yet so far’ in sport, academia and in business.
I didn’t have the grit, the perseverance, the obsession, the determination, the courage, the monomaniacal focus to go out there to make it happen. It was hard to never quite ‘make it’. I couldn’t understand why for years. There wasn’t a single moment or experience or realisation that made changed everything for me. It was just a slow progressive realisation that it’s not about the talent. It’s not about the abilities we are born with. The skills that made me a success in school were not the skills that were going to make a success in adulthood.
So now I’m the long-term corporate guy who’s nuts about helping and serving people become the best they can be in multiple areas. When I’m not coaching clients and working on the business, I’m football mad, and proud dad to two wonderful children.
TELL US MORE ABOUT THE LIMITLESS LAB BRAND AND ITS MISSION
Limitless Lab was borne out of personal frustration with who I’d become. Listen…..
There’s mass mediocritisation everywhere you look. And it’s getting worse. We were all born into genius. Every single one of us. And, for 99% of us, we’ve allowed average to take over our lives. It did me. And I didn’t and couldn’t accept it.
Limitless Lab is for the 1%. It’s for those select few professionals that are willing to excel in their field. We’ve deconstructed the strategies, the tools, the tactics, the habits, the obsessions, the rituals of world class performers. We know exactly what you need to do to excel in your field by monomaniacally focusing on key areas in your life.
Our mission at Limitless Lab is simple. It’s to serve that 1%. It’s to raise the game of those willing to invest their time, sweat blood, shed tears, obsessive about their craft. To become the best in what they do. We know Limitless Lab isn’t for everyone. And we’re good with that.
WHAT PRODUCTS AND SERVICES DOES LIMITLESS LAB PROVIDE ITS CLIENTS?
Everything we do is to help our clients achieve world class. Whether it’s through our free content or our paid programs or coaching our goal is to provide world class so that our clients are able to achieve world class – in health, fitness, productivity, performance, persistence, business and leadership.
We believe unequivocally in engaged education, training, coaching, accountability and community. Our clients are never left alone. We know, and statistics show, it leads to significantly higher probability of a successful outcome.
DO YOU OFFER PERSONAL COACHING?
Yes in fact we do! I maintain a restricted professional client list of between 10 – 20 dedicated and committed individuals who are intrinsically motivated to make a difference to their health, fitness and lifestyle. As a qualified Primal Health Coach, I focus on an evolution-based flexible approach to optimising all lifestyle-factors contributing to your overall health and fitness. We strongly believe that an optimised mind and body is absolutely essential in being world class in everything you do. You can find out more on the Limitless Lab Coaching page.
WHAT WORLD CLASS HABITS HAVE YOU CULTIVATED?
I’ll limit to just 4. I’m not a ‘natural’ at any one of them. I have to work at them every day. Each of these 4 habits have helped me become who I am. Here they are….
- Sleep | Optimising sleep was an absolute game changer for me. It’s not just the quantity, but also the quality – defined by the amount of deep sleep and REM sleep. Once I realised this, my performance and productivity took a massive leap forward.
- Discipline | There’s a saying that I love…. ’Successful people do the things that unsuccessful people don’t like doing, even though they don’t like doing them either’. Profound. It says everything.
- Excellence | Whatever I’m doing I do it to the best of my ability. Why do anything at less than the best of 100% effort, preparation, focus, and to the best of your ability. It helps me sleep at night.
- Leadership | My style has evolved over the years – from leading from the front, to simply serving others. I see myself as a leader who is able to provide clarity to every situation and provide the enablers to help the ’team’ and ‘clients’ achieve their goals.
HAS THERE BEEN A DEFINING MOMENT IN YOUR LIFE, WHICH LATER SET YOU UP FOR SUCCESS?
There’s not a single defining moment, just a gradual realisation over many years that I no longer liked the person who I’d become – 30lbs overweight, career plateauing, friends diminishing, and generally feeling crap and lethargic every day.
I’ve mentioned it earlier in this Q&A, but didn’t realise it until my 5th decade, that the skills that made me a success at school, were not the same skills needed to be a success as an adult in business and in life.
My turnaround was hardly ‘immediate’ either, and I’m far from perfect now. I had many habit and character flaws from my childhood conditioning. I’d become lazy, inconsistent, and unreliable. There were many false dawns before I ‘discovered’ the path that worked, and still works, for me.
CAN YOU PROVIDE SOME INSIGHTS INTO YOUR HEALTH AND FITNESS LIFESTYLE?
I know from experience that to perform at my very best, I have to take care of what I put in my body and how I use it. It’s important to keep things simple and avoid anything that is excessively restrictive in nature. Everything I do from a health and fitness perspective is evolutionary-based, i.e. if our Palaeolithic ancestors did it, I’m in!
- Sleep | 7-8 hours per night which involves me going to bed at the same time each night (in a darkened room) and getting up at the same time every morning. If I sleep well, I perform well. If I sleep badly, my performance that day is crap! I track my sleep using the Oura ring.
- Food | I eat mainly meat (chicken, steak), fish, eggs, few vegetables and little else…. oh, apart from a coffee and single cream or two before midday. I don’t touch grains or cookies or cakes of any description. I keep my carb count low because it’s what works best for me; anything over 100g in a day my clarity, sleep, mood, performance are terrible. I love what I eat and it seems to work for me!
- Exercise | I love the gym. Always have. I’m there most mornings at 4:30am, and typically I’m not the first there. Yup, there’s other crazy ones too! Typically my workouts at the gym are high intensity and are finished after 30 minutes. I focus on compound movements (e.g. squats, shoulder press, bench press, pull ups, kettlebell swings) only. Other than the gym, I try and keep a low level of activity throughout each day, and try and do a long walk or two every week. Oh, and yes, I’m still playing soccer(!) I can’t stop myself from joining in the training sessions every Saturday morning whilst coaching my Under 12’s team. It can be a great sprint work out.
WHY SHOULD ANYONE LISTEN TO YOU?
Hmmmm, perhaps they shouldn’t! Seriously though, it’s important to be curious about anything new before jumping right in. Critically assess the quality and integrity of the information we provide, the products and services we sell, whether it makes sense, and probably most importantly does it resonate with you. If not, no worries, we can still be friends.
WHAT ARE YOUR TOP 5 VALUES?
In no particular order, here they are. The first I hold dearly, although I’m far from being a natural. I have to work at it daily.
WHAT ARE YOUR TOP 5 PET PEEVES?
I have many; here are few though that quickly spring to mind:
- People who are Always Late and make an absolute drama upon their arrival.
- The use of Social Media; it’s the worst of modern afflictions – an addiction to distraction. This is only superseded by the ridiculous need for external validation through ‘likes and ’clicks’
- Crap Customer Support becoming the norm. Please could I speak to real human?
- Victims who don’t take responsibility for their actions.
- Those that are ‘Impatient’ in their quest to be world class. It takes time, practice, obsession.
CAN YOU SHARE THE NAMES OF 4 SPORTS OR BUSINESS PEOPLE WHO INSPIRE YOU, AND WHY?
- Steve Jobs | Although his leadership behaviours appeared to be far from ideal, it’s impossible not to be moved by the sheer brilliance of this man. The founding of Apple and the creation of the Mac in 1984, and then being instrumental in its turnaround into the biggest company (by market cap) in the world, after being ousted from the company is legendary. Who isn’t inspired by the game changing products that he left behind – iTunes, iPod, iPhone, iPad, iMac – and not forgetting what he achieved at Pixar.
- Pele | The best soccer play of his generation winning the World Cup in 1958, 1962 and 1970. He scored a remarkable 1281 goals in 1363 professional games. He was a man that typifies creating world class through obsessive relentless deliberate practice. He combines genius with natural humility; an absolute gentleman and role model.
- Ayrton Senna | Most say he was the most gifted Formula One driver of his time winning the world championship in 1988, 1990 and 1991, before his untimely death at the San Marino Grand Prix in 1994. It was a horrible horrible weekend for Formula One with Roland Ratzenburger having died during qualifying the day before. Whether he was a born racing genius or he’d simply mastered his craft better than anyone else, doesn’t really matter. He was an inspiration, and his legacy will always live one in F1.
- Richard Branson | The ultimate entrepreneur. It’s impossible not to like this down to earth Brit and everything he’s achieved both in his professional life (through the Virgin Empire) and the hair-razing schemes he gets up to in his spare time. All this whilst living in paradise on his own island of paradise. Maybe I’m just jealous!
CAN YOU NAME 4 FILMS THAT HAVE MADE A DIFFERENCE IN YOUR LIFE AND WHY?
There are so many films that touched me in the moment. I’ve forgotten more than I can remember. But here are 4 that have had a lasting impression:
- Pursuit of Happyness | If you ever think you’re in a tough spot with no way out, then watch this film. Evicted from their apartment, Chris Gardner and his young son find themselves alone with no place to go. Chris eventually lands a job as an intern at a brokerage firm, but the position pays no money. The pair must live in shelters and endure real hardships, but Chris refuses to give in to despair as he struggles to create a better life for himself and his son. It’s a story about perseverance and grit. Beautiful.
- Schindler’s List | I remember the time I watched this for the first time at Brighton Marina in the early nineties. The violin music, the black and white backdrop, against some of the disturbing scenes during WW2. I’ve no clue as to the accuracy of the film or it’s characters, but the evolution of Oskar Schindler from a womanising, arrogant business man into the person that literally saved thousands of Jews is incredibly moving.
- Night Train to Lisbon | a fabulous book turned film by the author Pascal Mercier. It tells the story of a Swiss teacher who abandons his rather mundane life in the classroom, and instead embarks on an adventure into Portugal that takes him to the very heart of himself.
- It’s a Wonderful Life | who cannot be touched by this incredibly uplifting Christmas story of George Bailey. A man with so many problems that he was about to jump off a bridge but saved by Clarence, his guardian angel. The story unfolds of what life would be like for his family and those in his town, if he didn’t exist (note: if you ever want to see a role model for a guy with character, then watch George Bailey closely).
CAN YOU NAME 4 BOOKS THAT MADE A DIFFERENCE IN YOUR LIFE AND WHY?
- Can’t Hurt Me by David Goggins | This guy is just nuts. The book tells the incredible transformation of the David Goggins from a 300-pound guy who endured poverty, prejudice and abuse during his childhood into a Navy SEAL. It tells some incredible stories of endurance, self-discipline and the ability to tap into your full potential. You can’t be anything but inspired after reading this.
- Just Kids by Patti Smith | I won’t say anything more about this one. Just download the audiobook version and listen. Just a beautiful beautiful story.
- Becoming Steve Jobs by Brent Schlender and Rick Tetzeli | The book brilliantly describes the evolution of Steve Jobs from immature entrepreneur into an inspired company builder of world-changing products. At times it’s incredibly moving (it had in my tears at the end), but describes in intimate detail his resilience, his refusal to capitulate, his restless drive to stay in the game, and his voracious appetite to learn. It’s all these characteristics that made him the ‘genius’ we knew.
- Primal Blueprint by Mark Sisson | The book that transformed the way I think about health, fitness and lifestyle. It’s based on evolutionary-based eating, exercising and sleeping principles that help you optimise your genes such that being fit and healthy can be a beautiful and effortless thing, and not a continual burden.